Our human engagement pillar involves engaging people at their basic level of existence to discover how we can work with them to create wealth. Members engaged will enter into a distributed autonomous organization (DAO) known as the Co-operative Society of Ubricans (CSU). We have created an online retail store known as Soko Janja (see shop.ubrica.com) where members can buy and sell produce, products, and services. We have started enrolling individuals onto Soko Janja. Enrolled individuals can post pictures of their produce or products to the online retail store. We will set aside a small fraction of proceeds of their sales into a health fund. We intend to enroll 14 million families in Kenya alone. Members of the CSU will use their wealth to finance health production for themselves and their loved ones.


We will sell 1 billion UBCs to supprt our online retail store known as Soko Janja (see shop.ubrica.com) to help operationalize wealth creation by each individual in any given community. These 1 billion coins will be sold in four phases at $0.5 per UBC.

 Phase 1. Private sale

We will releases 100 million coins at this stage 0n June 1, 2018. These funds will be used to design the platform. Funds will also be used for  desktop and field research to assess the market for the local products, visiting manufacturers to sell the idea and register them on our platform and calling and listing manufacturers, clients, suppliers and customers.

Phase 2. Presale

We will sell 200 million UBCs at this stage on August 1, 2018. These funds will be used for the development of Soko Janja. We will buy new computers to facilitate maintenance, updates and development of the platform. These funds will also cater to networking capabilities and paying salaries to people who will be working on the platform. We will also use  fraction of the funds raised to market our platform.

Phase 3. Crowdsale 

We will sell 300 million coins at this stage on October 1, 2018 for developing management capacity. This will include identifying, recruiting, training and retaining human resource for Soko Janja. These funds will be used for strategic planning to scale Soko Janja, organizing and upgrading teams into departments. In coordinating to make sure all the teams are working together in a synchronized version so that all the teams will work as a single whole.  We will also create a team controlling financial resources including creating appropriate use of the Ubricoin, token distributions, airdrops and loyalty incentive programs.

Phase 4. Token generating event

We will issue 400 million coins on December 1, 2018 for scaling Soko Janja. These funds will be used to enroll 14 million households and to pay 7,250 community workers who will be recruited to register manufacturers and suppliers in the 47 counties, 210 sub-counties and 1,450 wards in Kenya.  We will create an incentive program to reward customers who will be buying locally produced products from soko janja.

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