A fully decentralized business model needs both a decentralized infrastructure and a decentralized decision making. Every user in a decentralized network becomes the owner of the network too. Blockchain facilitates the inclusion of fringe stakeholders to position of salience at the core of decision making. In healthcare today decision making is completely centralized. Decisions are made at international level. The current centralized system does not accommodate the fridge stakeholders in decision making.
Blockchain aims at changing the external environment by including the distant voices from the fringe stakeholders who are most of times neglected in our societies. This will help us understand the concerns of distant and diverse stakeholders. Including the fringe stakeholders, allows Ubrica to understand the complex and evolving issues that may potentially affect the basis of its future and addressing them.