This is an online shopping platform from Ubrica, that majorly focuses on sale of local produce in order to generate wealth for the people of Kenya. A vast majority of the modern world likes shopping online and through this online retail stores easily thrive.

Why an online store?

To answer this question, we have to look at the current state of market. The informal sector or the local market houses 80% of the employed population in Kenya. With this in mind, one would expect a conducive environment so as to encourage maximum functionality of the traders. Ironically, the market place is one of the most unsafe, unhygienic and neglected places in Kenya. It is the one place that the government adamantly refuses to spend substantial funds on and they turn around and impose hefty taxes on the traders.

Below are some of the problems faced by local traders:

  • High taxation

The county government in Kenya imposes exaggerated taxes on the market traders. The market traders do not often make enough money to meet the government demands.

  • Battering by county government

In Kenya, battering of local market traders is not an uncommon concept. After imposing very heavy tax burdens, the county government results to rather uncouth and forceful measures on those who do not comply. The market traders are heavily punished through ruthless battering and then they are dismissed from the market.

  • Trading space

-Due to a higher number of market traders than available space, there tends to be very little room for adequate trading to take place. This means that market traders quite literally do not have room to expand their business.

-Traders only get space where there is no traffic from buyers.

-Some traders do not get visibility because of their location which leaves them fighting for scraps where buyers do not frequent hence making no money and the county government still expects them to pay imposed taxes.

  • Very stiff competition

There is very unhealthy inter – trader competition. This is especially common when some commodities are “in season.” Each market trader wants to sell his or her products and make a decent living for themselves so naturally, they’ll go for the products that seem to pique the interest of buyers. This leads to surplus products of the same variety flooding the market and war may break out. In simple terms, it is survival for the fittest.

  • Bullying by county government

Market traders are bullied out of opportunities and trading land for example after bribery, one trader may get evicted from their trading area so as to make room for the briber. This leaves the evicted trader jobless leading to crime or increase the rate of prostitution when the trader decides to find other means to fend for his or her family.

  • Limited bank services.

-Due to their minimal earnings, market traders are often denied loans because some banks do not believe they can afford to pay them back in time and their collateral is meagre in value.

-Some banks deny them banking services because they make very little money which does not guarantee frequent deposits into the bank.

-Some banks charge very high fees that the savings accumulated get eroded quickly.

  • Weather

-Market traders do not have shelter when it rains which means their goods suffer because they get damaged by the rain which means they have to move or close early so as to preserve their goods.

The lack of shelter also affects their health and can lead to serious illnesses such as pneumonia.

-Rain also encourages flow of sewage due to poor drainage systems, which makes market places very unhygienic and discourages customers from buying from such places.

  • Perishable goods

-Due to no preservation or refrigeration of perishable goods like fruits and vegetables, market traders experience post-harvest loss of about 80% of their produce.

  • Price instability

-The country imports almost everything from outside countries hence making the price of goods unstable and volatile leading to major losses.

-Some traders work with brokers to negotiate prices for them which is how they get duped because most brokers drive the price down to dirt cheap.

I could go on and on about the challenges faced by market traders and it’s safe to say that things are getting out of hand and there’s great need for a solution. The only viable solution is Soko Janja.

Why Soko Janja?

-Soko Janja seeks to eliminate the above problems because the only things needed for the products to go online is a very nice and clear photo of the products and produce and a brief description.

-Due to its foundation being purely online, it creates a chance for global level marketing because the internet is worldwide. This means that people from all over the world can order the products on Soko Janja.

-Soko Janja accepts payment in very many currencies, up to and including the Ubricoin. This makes it very efficient to use without the need for conversion of currencies.

-On shopping on Soko Janja, incentives are rewarded in form of brevis. This brevis can be redeemed on the site for further shopping.

-Soko Janja only markets local manufacturers and locally manufactured goods. This greatly benefits oppressed traders and gives them freedom. By registering on Soko Janja, market traders enjoy time flexibility where they can venture into other businesses or even retire early.

With economic development being the most important aspect of health improvement, Soko Janja facilitates the generation of wealth through market creation. This leads to economic growth and the poor can now be able to access quality healthcare, live in a clean and hygienic environment and buy quality food that helps boost their immunity.   

Call +254 755 844 017 to register on Soko Janja or visit Soko Janja to shop.

Buy Africa, build a healthy Africa.                    

Dr. Arikana Chihobori-Quai’s Wakanda is Ubrica One

Thanks Dr. Chihobori Quai for articulating what Africa needs so vividly! Wakanda is already here with us! Ustawi Biomedical Research Innovation and Industrial Centers of Africa (UBRICA) has already done research and developed a masterplan of how such a city would look like ( The work has already started in Kenya with engagement of both diasporas (Continental African-diaspora and African- American diaspora). All we need now is to implement the project in every African country. With the help of Dr. Macharia (, a medical doctor who has spent more than 20 years in Diaspora, with a vision to liberate Africa from neocolonialism, has come back to Kenya to show us how it is done. It’s time to unite and build the Africa we want.

Today, with the emergence of blockchain technology, we can create our own currency that is decentralized, uncensored and borderless no more bank reserves with foreign countries that controls what we own. Now we can have a single currency on block chain for the African continent (see,


New Frontier for Health Industry Biomedical Research Innovation and Industrial Centers as an Alternative Model for Human Development in Frontier Markets


After 10 years of exploration and research work, the U.S. to Africa wealth initiative (USTAWI) proposed the Ustawi Biomedical Research Innovation and Industrial Centers of Africa (UBRICA) as an alternative model for human development in frontier markets. UBRICA is a phenomenon where more and more Africans in the Diaspora, and in Africa are waking up to a deeper level of awareness that Africa’s development is the work of Africans themselves, and not the work of international development agencies. UBRICA is the phenomenon where Africans are venturing deeper and deeper into this space of awareness as a point of departure for a creative process for bringing human development in Africa into reality. The bulk of members of UBRICA are Kenyan Americans, who propose the same standard of development in Kenya that they have come to enjoy when living and working in United States. UBRICA helps to construct a language that allows Africans to communicate at this deeper level of awareness that many Africans experience, but usually do not talk about, as is not a part of the mainstream development discourse. The works of indigenous organizations owned by Africans rarely find their way to the mainstream international media. By contrast, little action by the international development institutions, receives global media coverage, even though, indigenous organizations have, by far, much greater impact on human development in the countries where they operate. UBRICA creates possibility for constructing a new language to explain such indigenous originated transnational organizations that create alternative forms of human development that have diaspora nationals of African countries and Africans in Africa leading change, and taking charge of the development of their own nations. UBRICA is also a method that is helping Africans to be more effective operating at this deeper space. The traditional method of national development in Africa, has involved African leaders taking trips to Western nations to borrow money to meet the annual budget for their respective nations. National leaders of African countries have been trained to believe that development comes from outside their nations. They have trained the people in their nations about this external source of development. This approach to development has had Africans become dependent on Western aid. In doing so, Africans overlook themselves as a source of development as they look outside of their countries for aid. In the new awareness, Africans have woken up to understand that development comes from within. UBRICA provides a method that helps to overcome the dependency on foreign aid